Zuckerberg admits Facebook was wrong with its mobile strategy - InfoBAE.com

The founder and CEO of the social network was recognized at a Conference that the biggest mistake of the company was to bet on HTML 5 instead of native applications

Mark Zuckerberg stressed that the defining issue for the future of Facebook is the success that the company harvest in the mobile field.

Site TechCrunch Disrupt San FranciscoConference, the CEO of the social network said that six months ago they were in the "wrong place" for its mobile strategy.

"We had not released applications, Apple had not announced integration with iOS and didn't have a single notice of advertising on mobile Facebook," he described.

In addition, Zuckerberg said that the mobile market is important for Facebook for three reasons: increasingly has more users, users spend more time on this platform and, finally, brings more revenue to the company than the version of the social network for desktop.

Facebook CEO stressed in this regard that there is increasingly more smartphones, which means a greater number of mobile users which, he said, are "twice as likely to be six days a week on Facebook" on their phones.

As noted, the mobile social network users tend to be more active than the desktop and added that since the launch of the improved app for iPhone and iPad in late August, the amount of consumed "stories" in the social network doubled.

Disrupt San Francisco, Zuckerberg reflected on the strategy that Facebook assumed in the past two years and noted that his biggest mistake was to bet everything on HTML 5 instead of developing native applications since the beginning.

He thus regretted by having worked for eight months with HTML 5 to then decide that they would never be able to the level of development they sought.

At that point, Facebook decided to turn to native applications, so development work should start from scratch. Gait and smoky certainly delayed to the social network with regard to the mobile market.

On the native application for Android, Zuckerberg said that they are already working on it, but has no release date yet. "It is ready when it is ready," he said.

Consulted on the possibility of launching a phone, a rumor that had arisen a few months ago, Zuckerberg refused to enter into the realm of hardware and said: "That is not the right strategy for us." "We want to build a system that can be integrated as possible with devices that people want to use."