Facebook about to take off in advertising on mobile phones - InfoBAE.com

The market continues to be dominated by Google, according to a study, which emphasizes that the social network may be greater global penetration but fails at the time revenue

The report by eMarketer research firm says that Facebook, which has just launched the mobile ad market for the first time this year will surpass Twitter probably in 2013 but will not approach still Google.

According to data from the study, Google will win in 2012 in advertisements of mobile u$ s1.400 million, or more than half of the total of what it generates annually in the United States, valued at u$ s2.600 million.

The Pandora internet radio group would be the second with u$ s226 million, followed by Twitter, that would u$ s129, 7 million.

Is waiting for Facebook to achieve u$ s72, 7 million advertising on mobile devices, just behind the u$ s75 million which embolsaría Apple, according to notes the report.

The eMarketer forecast is that Facebook will rise to number two in the North American market for 2013 with revenues of u$ s387 million and that they are placed in u$ s629 million by 2014.

Twitter generates revenue through the so-called "tweets promoted" (promoted tweets) that constitute a large part of the benefits of this social network, according to eMarketer.

Facebook gets their income instead platform advertising Marketplace, mostly ads that appear in the right column of your page, but not in the version for mobile devices, in which the large social network only recently began to include advertising.