Facebook surpasses Google, works best advertising - Vanguardia.com.mx

|  There are votes source: Mundoenlinea.Cl14 September 2012

It no doubt good news for Facebook, whose stock market value has not done more than fall (except the last hours) since it was released in May.

Photo: Special

Google just attack him over where it hurts: advertising. And it is that according to information just offer several partners who are testing the new system of Facebook, Facebook Exchange (FBX), advertising on the social network works much better than the Google ads in web browsing.

The data are quite impressive. According to Triggit, which makes software to help Facebook provide these advertisements, FBX generates one economic return four times greater than other similar systems. From AdRoll, for their part, claim that while before advertisers earned about $10 for each dollar invested, in FBX earn $16.

It no doubt good news for Facebook, whose stock market value has not done more than fall (except the last hours) since it was released in May. Advertising is a key issue for the social network, since it depends on the part that will monetize those nearly 1 billion users. News like this could attract more advertisers to Facebook.

SC