That Facebook spyware that the user makes in the network is nothing new, but want to know more.
The company began in early summer to track the navigation were outside the social network users to discover those consumers who are in fact: until then, Facebook advertising was sold on the basis of the declared tastes of users, they pointed to what they liked. Facebook wanted to know then what they liked in reality, i.e. what those products or services that the user consumption but whose consumption does social rest.
Thus, the firm would sell advertising much more targeteada and much more effective. Not only could - for example - sell shoes to those who confess that like shoes or that remain in the social network shoemaking companies, also could do with whom they do not show it clearly, but buying shoes online on a regular basis.
Is Facebook now spying who we really are? The answer, according to an investigation of Business Insider, is Yes. Information which builds up the social network on its users, thanks to the tracking that is making your navigation, and always according to the American media, is related to geographic location, site visits, the links in that click and your user name in Facebook. After analyzing a specific case, the conclusion is that Facebook wants to know what lee, what share in social networks and what purchase each of their users.
For his research, the American Middle employed a free tool called Abine DNT + and that lets you determine who is trackeando the user's browsing and block such tracking. According to the results of this tool published by Business Insider, Facebook employs more than 200 trackers to follow the steps of the user on the internet. Cookies or Web bugs are some of the elements that the social network is used to follow the navigation.
Facebook is not the only company that uses this kind of solutions in order to continue the navigation of users and thus having a profile clear of who they are, how they are and how all consuming. This information allows targetear in a way much more clearly and realistically to Internet users and thus sell advertising more effectively.
Source: SM
No hay comentarios:
Publicar un comentario